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CBI Case Study: How Burberry Won Over Chinese Consumers With ‘Ratberry’ Campaign
Burberry’s Ratberry character has been a hit For their Year of the Rat campaigns, a number of brands turned to existing rodent IP such as Mickey Mouse and Jerry of “Tom and Jerry,” while others used...
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Brands Opportunities on China’s Spring Festival Galas
Several moments captured on Kuaishou’s short-video app during the CCTV Spring Festival Gala China’s CCTV Spring Festival Gala again broke viewership records this year, perhaps partly as a result of the...
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CBI News Wrap: Coronavirus Updates, Short-Video Moves
“Enter the Fat Dragon” is the second major studio film to go straight to streaming News From China The closure of a growing number of public venues as a result of the coronavirus outbreak have left...
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CBI Video: Eight Brand Films for the Year of the Rat
Ning Hao directed BMW’s brand film for the Spring Festival Releasing short films for the Lunar New Year is a tried and tested way for brands to connect with Chinese consumers in celebrating the...
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How Brands Are Supporting the Fight Against Coronavirus
Celebrities rally to support the fight against coronavirus in a series of music videos The coronavirus outbreak in China shows no signs of abating, with the number of reported cases surpassing 20,000...
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CBI News Wrap: Public Service Ads From Brands, Web Movies Struggle
Pizza Hut employees in China offered a message of support via Shenzhen Satellite TV Amid the ongoing coronavirus crisis, business is slowly resuming following an extended Lunar New Year holiday that...
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CBI Video: Confucius and Turing Take a Trip on Haier’s Time-Traveling Train
Confucius and Turing look to the homes of the future as imagined by Haier The concept of “home” is central to the Lunar New Year celebrations and marketing campaigns in China, as families typically...
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CBI Case Study: Lessons From Luxury Auto Brand Films for the Spring Festival
Finding a new Chinese name for BMW in Ning Hao’s brand film The relationship between auto brands and film has long been a close one. In major studio productions, cars have been among the most prominent...
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Coronavirus Impacts on Content in China
Lin Chen’s Bilibili videos from Wuhan have drawn millions of views The far-reaching impacts of the novel coronavirus outbreak will touch just about every part of the Chinese economy as well as consumer...
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China Brand Insider Is Now Content Commerce Insider
Xiaomi’s Mi 10 launch on Bilibili drew a barrage of bullet comments from viewers Thank you for being a valued reader of China Brand Insider. To bring you greater insights into the world of...
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